Beyond the Menu.

Digging into what really shapes the industry.

 

The UK restaurant scene is facing some brutally real challenges—soaring costs, staffing gaps, and the relentless pressure to evolve in a world that never stops changing. Pretending these issues don’t exist won’t help anyone; the only way to survive—and thrive—is to face them head-on. This space is about cutting through the noise, sparking bold conversations, and digging into the hard truths so we can uncover real solutions. By confronting the uncomfortable, sharing unfiltered insights, and staying brutally aware of the landscape, the industry can adapt, innovate and come out stronger on the other side.

Contents:

Page 1:

  • Brexit, COVID, and the British Restaurant Industry
  • How AI Is About to Shake Up the Restaurant Industry (Without Burning the Place Down)
  • Delivery Apps: The Good, the Bad, and the Profit-Eating Middleman

Page 2:

  • The Pay Mirage: Why Raising Wages Isn’t Fixing UK Restaurants
  • Is the Cost of Living Crisis Killing Fine Dining?

Brexit, COVID, and the British Restaurant Industry: A One-Two Hit That Rewired the Scene

The restaurant world in Britain has always been fast-moving — new trends every week, chefs pushing boundaries, diners chasing the next big thing. But when Brexit and COVID landed back-to-back, the industry wasn’t just disrupted; it was reshaped. What followed was a messy mix of rule changes, shutdowns, cost spikes, and creativity under pressure.

1. Shifts in Staffing and Skills

Brexit brought new rules that changed how workers from the EU could enter the UK job market. At the same time, the pandemic pushed a lot of people out of hospitality altogether — some temporarily, some permanently.

This combo created:

  • Fewer experienced applicants across roles
  • Higher competition when restaurants tried to rebuild teams
  • A push for better training pipelines and faster upskilling
  • More emphasis on retaining staff who already knew the ropes

 

It wasn’t about where workers came from; it was about the sudden and serious mismatch between supply and demand.

 

2. Supply Chains Went Off-Road

The industry got hit with two waves of disruption:

  • Brexit added more checks, more forms, more friction
  • COVID scrambled global shipping, transport routes, and delivery schedules

 

For restaurants, this meant:

  • Unpredictable ingredient availability
  • Rapid price swings
  • Some products becoming too much of a headache to source

Menus became tighter, more flexible, and sometimes more local — not always by design, but by necessity.

 

3. The Cost Surge That Everyone Felt

If there was a bill to pay, it probably went up. Restaurants faced:

  • Higher food prices
  • Rising wages
  • Growing energy bills
  • Increased transport costs
  • Loan repayments coming back after pandemic support faded

With margins already slim, operators had to make tough calls: trim menus, shorten hours, or rethink the entire business model.

 

4. Diners Didn’t Come Back the Same

The lockdown era rewired people’s habits. Takeaway and delivery became second nature, and even when dining rooms reopened, behaviour didn’t snap back to 2019.

 

What changed:

  • More interest in casual, local spots
  • Slower return of office-area restaurants
  • A demand for outdoor spaces
  • Price sensitivity becoming a major force

This forced restaurants to upgrade digital systems, streamline service, and meet customers where they were — sometimes literally.

 

5. Closures Were Real — But Reinvention Was Too

Some places didn’t survive the combination of long closures and rising costs. But the shake-up also cleared space for new ideas, leading to:

  • Smaller concepts with tight teams
  • Pop-ups turning into permanent venues
  • Experimental menus that changed weekly
  • Smarter sourcing strategies 
  • A wave of hyper-focused, personality-driven restaurants

It was survival mode, but it sparked real innovation.

 

6. A Tougher, Leaner, More Experimental Era

Today’s landscape is harder in many ways — costs are still elevated, staffing isn’t effortless, and supply chains can still surprise you. But the creativity is undeniable. Many restaurants now run with sharper menus, stronger identities, and a deeper understanding of what actually works.

 

Brexit and COVID didn’t break the industry, but they forced it to evolve fast. What’s emerging now is an ecosystem that’s more adaptive, more resourceful, and less willing to pretend that the old rules still apply.

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How AI Is About to Shake Up the Restaurant Industry (Without Burning the Place Down)

The restaurant world has always been a strange mix of tradition and chaos — handwritten recipes next to £20k ovens, perfectly folded napkins five feet away from a line cook juggling twelve tickets. But over the next decade, AI is going to slip deeper into that scene, not as a flashy robot chef or some soulless takeover, but more like a quiet force pushing the whole industry to work smarter, faster, and a little cleaner.

Here’s where the real tremors are coming from:

1. Kitchens Are Getting a Brain Upgrade

AI isn’t here to replace the kitchen crew; it’s here to stop them from drowning in guesswork.

Think: smart systems predicting exactly how much salmon you’ll burn through on a rainy Thursday, or automatically adjusting prep levels so you don’t end the night with a trash bin full of wilted herbs.

It’s not glamorous, but it’s the difference between margins that work and margins that break you.

2. Menus Won’t Be Static Anymore

The “set it and forget it” menu is on life support. AI will sift through ordering patterns, seasonal supply swings, and local tastes to help chefs pivot faster — swapping out dishes before customers even realize they were getting bored.

It’s not about losing creative control; it’s about having a data-backed sixth sense.

3. Guest Experience: Smoother, Not Colder

People worry AI will make restaurants feel like vending machines, but it’s actually doing the opposite.

Faster seating predictions, personalized upsells that don’t feel pushy, and automated tasks that let servers spend more time at the table instead of wrestling with tablets — that’s the direction things are headed.

AI works best when guests barely notice it’s there.

4. Back-of-House Chaos Gets Tamed

Inventory, scheduling, food safety logs — all the messy, repetitive stuff that silently eats time — is ripe for automation.

AI can keep the walk-in tight, keep the labor sheet honest, and make the supply chain feel less like roulette.

It’s not sexy, but it saves a ton of headaches.

5. Labor Isn’t Disappearing — It’s Shifting

No, the robots aren’t taking everyone’s jobs. But they are taking the dead-end, burnout-heavy parts.

Expect more hybrid roles: humans doing the creative, emotional, and improvisational work; AI covering the grunt tasks that no one actually misses.

Restaurants that embrace that blend are going to run circles around the ones pretending it’s still 2005.

The Bottom Line

AI isn’t about turning restaurants into sterile tech labs — it’s about clearing space for better food, better service, and more breathing room for the people who make it all happen.

The places that survive the next decade won’t just cook well; they’ll adapt well. And AI, used right, is one of the most powerful tools the industry’s ever had.

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Delivery Apps: The Good, the Bad, and the Profit-Eating Middleman

Once upon a time, running a restaurant meant owning the experience: the food, the service, the vibe, the loyal customers who came back because of you. Then came the delivery apps. They promised reach, exposure, and convenience, but what they really brought was a new type of parasite: one that eats your margins while pretending to be your friend.

These platforms typically take 15–30% of every order. That’s not just a fee—it’s a severed limb of your profit. When your margins are already thinner than a microgreen garnish, handing over a third of your revenue is like slicing off the best cut and tossing it to strangers. Raise prices to compensate? Good luck staying competitive. Keep absorbing the hit? Watch your kitchen bleed slowly but steadily.

More Orders, Less Control

The apps lure you with volume and exposure. Suddenly, your tiny corner bistro is accessible to hundreds more mouths. But here’s the rub: the customer isn’t yours. The data isn’t yours. Loyalty isn’t yours. The platform owns it all.

That means every time someone orders from you through the app, your brand is secondary. You’re the invisible middleman’s product, not the hero of your own story. Build a fan base? Tough. Nurture a direct relationship? Nearly impossible.

 

Food Quality: Collateral Damage

Food travels poorly. It’s a fact. Give your creations to a courier, and the temperature drops, presentation falters, and the customer often blames the restaurant, not the middleman. A bad review lands in your lap, your control evaporates, and your reputation takes a hit for a problem you didn’t cause.

The more you rely on these apps, the more your craft is diluted. Your kitchen becomes a factory, not a stage.

The Platform Arms Race

Visibility isn’t free. You’re now competing in a digital algorithm, where speed, ratings, and uptime determine whether you’re seen or buried. Go offline for maintenance or a staff break? Your orders drop, your rating drops, and the platform quietly decides you’re unreliable.

Suddenly, you’re not just running a restaurant—you’re running a slave to a screen, dancing to the rhythm of someone else’s rules.

When Your Partner Becomes Your Competitor

And here’s the kicker: the apps aren’t just middlemen. They’re incubators. They launch ghost kitchens and virtual brands to compete with your menu. You’re literally being paid to train your own replacement.

Margins tighten, loyalty vanishes, and the customer thinks they’re discovering something new… when in reality, you built it.

The Rare Silver Lining

Some independent operators thrive on these platforms. The reach is real, and the exposure can feel like free marketing—if you don’t let the platform own your brand. Savvy restaurateurs push customers toward direct orders, websites, and apps they control, slowly reclaiming both margin and identity.

The takeaway is brutal but simple: use the platform, don’t be used by it.

Chefs Know the Struggle

Commissions in the 30–40% range are obliterating slim margins. Experienced chefs argue that these apps undermine hospitality itself. Diners start associating the experience with the app, not the chef, not the kitchen. Massimo Bottura, a champion of equitable food systems, underscores the need for chefs to have a voice in shaping the ecosystem—something most app-dependent restaurateurs are losing.

The Verdict

Delivery apps have changed everything. For customers, they’re convenience kings. For restaurants, they’re a double-edged sword: a marketing engine that can also cannibalize your business.

Use them. Be smart. Guard your brand. Protect your margins. And never forget who should really own the customer.

Because in the end, the apps don’t love your food—they only love their cut.

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